For more than a decade, Pure Rugs has been the standard bearer in the most desirable, modern and sustainable cowhide and sheepskin rugs in the premium design industry.


Founded by three Argentinean architects, the LA-based company works with the softest, fullest body hides sourced from Argentina and Brazil, countries with longstanding traditions of producing the best leathers in the world. As a brand committed to ecological sustainability, Pure Tanneries have been certified for quality and low environmental impact, ensuring each Pure rug is an emblem of naturally beautiful and responsibly made modern luxury.

All Pure rugs are handmade in Buenos Aires, capitalizing on the master craftsmanship of artisans in that region. Pure rugs boast the most intricate of design and beauty - from exclusive patterns and the harmony blend of colors to the perfection of each long-lasting stitch, Pure rugs bring a touch of warmth and eclecticism to any space.

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